One of the most underused things by Newbies in regards
to linking is "Anchor Text". This is the visible
text showing in a link.
The prime mistake Newbies make is to put their website
name into the Anchor Text. Unless your website contains
your keywords this is a waste of a perfectly good link.
Remember that Google puts a very big importance on those
Anchor texts and they should always use your keywords.
The second mistake is trying to put every single keyword
into your anchor text and give that to everyone. There
are two mistakes with this technique.
1.) Google assigns weight to each word in anchor text
so if there are a lot of filler words (common in long
sentences), they will "dilute" your target
2.) You should vary your text throughout your links.
That is, change it every 20 or so. This just makes sense.
If your links were placed naturally, there would never
be 300 links all with the EXACT same anchor text.
So with all that in mind here is an example:
You sell Blue Widgets in England and want to rank first
for "Cheap Blue Widgets in England"
Your anchor text could be varied between the following:
Widgets in England
Cheap Blue Widgets
Hopefully this helps you start an effective campaign.
About the author:
Jason Rickard is the webmaster for http://www.yourfavouriteshop.com
and owner of Grafton Web Design in Dublin, Ireland.
*Article may be reprinted provided it is not altered
and links are live.*